Belly Bands
Give your book the maximum impact!
What is a belly band?
The belly band, also known as an advertising wrap, is the printed strip of paper that is wrapped around the book when you first get it. The purpose of it is to add an immediate ‘wow’ factor to the book, to make it stand out where maybe an embossed logo would not get seen. When you really want to grab attention then think about what you could do with a belly band.
Belly Band Q&A
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Also known as an advertising wrap, a belly band is a printed strip of paper that is wrapped around the notebook.
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They are used to add instant brand visual impact - this is after all the first thing people will see when they get the book. A subtle blind embossed logo might ensure they are more likely to keep the book to use, but sometimes this can lack that visual hit. This is where a belly band solves that problem.
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The belly band is a digitally printed wrap-around meaning we can add any branding, from solid colours, logos and even photography or more complicated designs.
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You need to bear in mind however that the belly band has a shelf life - most people will remove it once they start using the book. We do have the book shrink-wrapped if a customised belly band is added because this helps keep the belly band flat and protect it from damage.
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It has a full visual impact that just can’t be achieved by embossing, but without permanently branding the book in a high-impact manner. You can have a subtly branded notebook but with the instant hit of brand impact.
It is a simple way to add additional brand information without affecting the notebook.
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It has a short shelf life as this will likely be removed straight away.
If you have a logo centred on the notebook cover then the belly band will cover this, which may be an issue for you. One option is to set the belly band higher or lower on the book to avoid obscuring the logo beneath.